This is a guide to the language and design elements that make up Western Middle School for the Arts’ identity. It includes advice, templates, and sample executions that demonstrate how to bring our brand to life.
This logo is the guiding post for the Western Middle School for the Arts brand. It is our primary logo for all communications.
Western Middle School for the Arts’ symbol embodies who we have always been. Just as we welcome new ideas and expanding interpretations of art, the component parts of our “W” and “M” logo open up to leave room for abstraction and interpretation. Still, these elements lean on one another to form a supported whole. All of our majors—theatre, visual arts, dance, technology, band, orchestra, and vocal arts—are the building blocks of a rich environment for exploration and collaboration.
The logotype rendered here may in some cases be applied on its own.
These are examples of the ways you can use the various elements of the logo.
Always keep a standard amount of clear space around the logo, measured by the height of the symbol.
The logo should never be applied at a smaller size than shown.
1. Do not stretch or skew the logo.
2. Do not use alternative colors.
3. Do not outline the logo.
4. Do not add drop shadows to the logo.
Secondary Logos: Majors
Each of the seven majors at Western Middle School for the Arts has its own logo in one of the seven brand colors. The above usage guidelines apply to these logos.
Our colors celebrates the range of our students’ creativity and the unique talents they bring to our school.
RGB 255 / 68 / 56
CMYK 0 / 83 / 80 / 0
PANTONE Warm Red C
RGB 231 / 32 / 100
CMYK 0 / 96 / 43 / 0
PANTONE 2040 C
RGB 179 / 20 / 106
CMYK 18 / 100 / 0 / 8
PANTONE 675 C
RGB 109 / 25 / 138
CMYK 72 / 99 / 0 / 3
PANTONE 2603 C
RGB 95 / 58 / 194
CMYK 77 / 74 / 0 / 0
PANTONE 2097 C
RGB 36 / 128 / 226
CMYK 70 / 47 / 0 / 0
PANTONE 2727 C
RGB 3 / 169 / 244
CMYK 70 / 3 / 0 / 0
PANTONE 2190 C
RGB 0 / 0 / 0
CMYK 0 / 0 / 0 / 100
PANTONE Black 6 C
Color works differently in print than on screen, so you’ll need different color codes for each.
The Pantone system is used for precise color matching – you can give a Pantone reference to any printer, anywhere, and they’ll print the exact same color.
The print files will be delivered in CMYK color mode, which is suitable for commercial full color and everyday printing.
Note: If you try placing a CMYK file into a Microsoft Office program and the image doesn’t display correctly, try the RGB version.
These colors are used in monitors, television screens, digital cameras and scanners. Digital logo files are in RGB color mode.
This six digit code is associated with websites, viewed on a screen, and refers back to the RGB color.
Fonts express as much as words. They convey feeling, establishing a consistent and ownable visual language for Western Middle School for the Arts.
Lato Black is the headline font. Use Lato Light for subheadings. Lora Regular is the body copy font.
A smooth gradient of our brand colors may be used in limited cases. The gradient should not be used in places where the logo appears in full color.
Social Media Assets
Use these images on all of Western Middle School for the Arts’ social media platforms.