Brand Guidelines

This is a guide to the language and design elements that make up Western Middle School for the Arts’ identity. It includes advice, templates, and sample executions that demonstrate how to bring our brand to life.

Logo

Primary Logo

This logo is the guiding post for the Western Middle School for the Arts brand. It is our primary logo for all communications.

Symbol

Western Middle School for the Arts’ symbol embodies who we have always been. Just as we welcome new ideas and expanding interpretations of art, the component parts of our “W” and “M” logo open up to leave room for abstraction and interpretation. Still, these elements lean on one another to form a supported whole. All of our majors—theatre, visual arts, dance, technology, band, orchestra, and vocal arts—are the building blocks of a rich environment for exploration and collaboration.

Logotype

The logotype rendered here may in some cases be applied on its own.

Examples

These are examples of the ways you can use the various elements of the logo.

Clear Space

Always keep a standard amount of clear space around the logo, measured by the height of the symbol.

Minimum Size

The logo should never be applied at a smaller size than shown.

Improper Uses

1. Do not stretch or skew the logo.
2. Do not use alternative colors.
3. Do not outline the logo.
4. Do not add drop shadows to the logo.

Secondary Logos: Majors

Each of the seven majors at Western Middle School for the Arts has its own logo in one of the seven brand colors. The above usage guidelines apply to these logos.

Colors

Our Colors

Our colors celebrates the range of our students’ creativity and the unique talents they bring to our school.

Orange
RGB 255 / 68 / 56
CMYK 0 / 83 / 80 / 0
PANTONE Warm Red C
HEX #FF4438

Hot Pink
RGB 231 / 32 / 100
CMYK 0 / 96 / 43 / 0
PANTONE 2040 C
HEX #E72064

Fuchsia
RGB 179 / 20 / 106
CMYK 18 / 100 / 0 / 8
PANTONE 675 C
HEX #B3146A

Purple
RGB 109 / 25 / 138
CMYK 72 / 99 / 0 / 3
PANTONE 2603 C
HEX #6D198A

Indigo
RGB 95 / 58 / 194
CMYK 77 / 74 / 0 / 0
PANTONE 2097 C
HEX #5F3AC2

Cerulean
RGB 36 / 128 / 226
CMYK 70 / 47 / 0 / 0
PANTONE 2727 C
HEX #2480E2

Sky Blue
RGB 3 / 169 / 244
CMYK 70 / 3 / 0 / 0
PANTONE 2190 C
HEX #03A9F4

Black
RGB 0 / 0 / 0
CMYK 0 / 0 / 0 / 100
PANTONE Black 6 C
HEX #000000

Color Definitions

Color works differently in print than on screen, so you’ll need different color codes for each.

Pantone (PMS)
The Pantone system is used for precise color matching – you can give a Pantone reference to any printer, anywhere, and they’ll print the exact same color.

CMYK (Cyan/Magenta/Yellow/Black)
The print files will be delivered in CMYK color mode, which is suitable for commercial full color and everyday printing.

Note: If you try placing a CMYK file into a Microsoft Office program and the image doesn’t display correctly, try the RGB version.

RGB (Red/Green/Blue)
These colors are used in monitors, television screens, digital cameras and scanners. Digital logo files are in RGB color mode.

HEX (Hexadecimal)
This six digit code is associated with websites, viewed on a screen, and refers back to the RGB color.

Typography

Examples

Fonts express as much as words. They convey feeling, establishing a consistent and ownable visual language for Western Middle School for the Arts.

Lato Black is the headline font. Use Lato Light for subheadings. Lora Regular is the body copy font.

Headlines

Lato Black

Subheadings

Lato Light

Body Copy

Lora Regular

Gradient

A smooth gradient of our brand colors may be used in limited cases. The gradient should not be used in places where the logo appears in full color.

Collateral

Social Media Assets

Use these images on all of Western Middle School for the Arts’ social media platforms.

Thank you.

Any questions or suggestions, please contact:

Steven Rahe
Theatre Teacher & Arts Magnet Coordinator
steven.rahe@jefferson.kyschools.us
502.485.8345